YouTube is a major online streaming platform that gets over 15% of its traffic from video game streaming. The company is now looking to leverage this audience by offering “Playable” games within the platform.
YouTube is currently testing a way to natively play video games on its platform, such as the HTML5-based game “Stack Bounce.” These games are currently available to a limited number of users through YouTube’s Playables section. YouTube says that the games will be available on both mobile apps and desktops, but it is unclear when they will be officially launched for the public. If and when they are launched, they are expected to be limited to YouTube Premium users.
YouTube seems to be following in the footsteps of Netflix, which also offers simple games based on movies and shows available on the platform. Just like Netflix games, YouTube is expected to limit the titles to simple HTML5-based games, similar to Stack Bounce.
This is not the first time Google has tried its luck in online gaming. The Alphabet company recently shut down its cloud video gaming platform Stadia, which was once considered to be the next big thing in the video game industry.
It remains to be seen whether YouTube’s Playable games will be a success. However, the company’s large audience and its experience in streaming video give it a good chance of making a dent in the online gaming market.
The feature is still in its early stages, but it is expected to be similar to Netflix Games, which allows users to play light games that are segregated on the basis of genre and maturity ratings.
The development of Playables comes just a few months after Google shut down its own cloud-based game streaming service called Google Stadia. This suggests that the company is still interested in the online gaming market, but is taking a different approach with Playables.
Instead of offering a cloud gaming service, Playables will focus on simple, HTML5-based games that can be played directly on YouTube. This makes it a more accessible option for users, as they will not need to download or install any additional software.
It remains to be seen how successful Playables will be, but it is a clear sign that YouTube is not giving up on the online gaming market. The company has a large audience and a lot of experience in streaming video, so it is well-positioned to compete with other gaming platforms.
Here are some additional details about Playables:
- The games will be available on both mobile and desktop devices.
- The games will be free to play, but some may have in-app purchases.
- The games will be curated by YouTube, so users can expect a high quality experience.
- The games will be available in a variety of genres, so there will be something for everyone.
It is still too early to say when Playables will be officially launched, but it is an exciting development for the online gaming market. YouTube has the potential to reach a massive audience with this new feature, and it will be interesting to see how it performs.