Norton’s AI-powered Genie tool is designed to assist users in identifying online scams and fraudulent activities

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Norton’s AI – In the digital age, distinguishing genuine content from online scams has become quite challenging due to the sheer number of fraudulent attempts. That’s where Norton’s AI-powered Genie tool comes into play, designed to be your online scam watchdog.

Norton's AI-powered Genie tool

Genie relies on the power of artificial intelligence to scrutinize both images and text, providing you with insights on whether something is likely a scam or not. If it identifies a potential scam, it offers you guidance on the next steps to take.

Getting started with Genie is straightforward. You can access it on the web via popular browsers like Chrome, Safari, Edge, or Firefox (, or you can opt for the iOS app. Simply upload a screenshot or paste the text from a suspicious message, email, link, or social media post. The only requirement is that the content is clear and readable.

Within a matter of seconds, Genie evaluates the content based on millions of scam messages and red flags it has already encountered. However, it’s worth noting that you might still receive a “Not sure” result, as even obvious-looking scams can sometimes slip through the cracks.

Norton acknowledges that Genie is in its early access phase, with ongoing improvements based on user feedback and usage. The necessity for such a service is evident, considering that the average Brit receives around 10 scam attempts weekly through various channels like email, text, or phone calls. Additionally, as of spring 2021, an estimated 3.4 billion phishing emails were received globally each day.

Norton Genie’s UK launch follows its introduction in the US, Ireland, Australia, and New Zealand. Future plans involve expanding its availability to more countries and introducing an Android app, both of which are expected later this year.

It’s important to note that Norton Genie operates independently and is offered as a completely free service. It does not require any association with other Norton software, including Norton 360 Deluxe, which is renowned as one of the top antivirus solutions available.

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